The Big Fat Fish: How a Logo Mix-Up Turned DeepSeek Into Bilibili's Laziest Meme

DeepSeek's own whale logo was fed back into its image model and confidently misread as "a blue fat fish." The name stuck, and Bilibili turned it into a full-blown meme storm.

Key facts:

• First AI-run account went live Oct 18, 2026
• One clip passed 3.23 million views; 150,000+ followers in a week
• Thousands of cloned "fish" AI accounts flooded the comments
• Fans built a "Big Fat Fish Removal Plan" plugin to block them

A serious lab, rewritten by its own users into a lazy cartoon sidekick.

Read the full story on threerouter: https://www.threerouter.com/blog/403