Media language and white supremacy: ethics and precision of description

The article analyzes the role of journalistic language as a tool for classifying reality, indicating that the choice of specific terms is not neutral but assigns particular meanings to phenomena. The author refers to the AP Stylebook guidelines, emphasizing the importance of the principle of category relevance—social identifiers should be used only when they are crucial to explaining an event. The text critically examines euphemisms and the asymmetry in the description of terrorism and extremism. Particular attention is paid to the distinction between racial and political identity (e.g., indigenous sovereignty) and the rejection of pseudoscientific categories such as "Caucasian." Overall, it advocates for a move away from rigid dictionaries of forbidden words toward deep precision and context in order to avoid the amplification of supremacist ideologies.