Amazon: How to see and delete the personal information it collects about you
Hacks.grAmazon's 'About You' page provides transparency into the inferred user profiling data used for recommendation algorithms. It allows users to review, edit,
Amazon's 'About You' page provides transparency into the inferred user profiling data used for recommendation algorithms.
It allows users to review, edit, or remove observations regarding habits and physical attributes.
It is important to note that clearing these entries does not purge the underlying source data, such as search queries or purchase history, nor does it disable the platform's personalization engine.
Where to find your page
You can see what the service has recorded for you in the following ways:
- Through the application: Tap your profile icon, select your name, and look for the “About You” section.
- Via computer: Go to your account settings (“Account”) and locate the “About You” option in your shopping preferences.
- Via Alexa: If you use Amazon's digital assistant, you can ask "What do you know about me?" and the device will give you a direct link to the page.
Management and deletion of information
If you find any information that bothers you or is inaccurate, you can edit or delete it by selecting it directly from the page. You can also add your own information, and the company also allows you to import data from other digital assistants by copying and pasting.
It is important to know the following:
- The suggestions don't stop: Even if you delete information from your “About You” page, Amazon will continue to recommend products to you based on other parameters.
- The history remains: Deleting a comment from the page does not erase the original data, such as your purchases or searches, that led the company to draw these conclusions.