Neuromarketing 2.0 and AI: The Ethics of Persuasion according to R. Dooley

Neuromarketing 2.0 signifies the transition of advanced research tools from costly laboratories to the everyday toolkit of every entrepreneur. Thanks to AI, eye-tracking simulators, and micro-expression analysis, companies can stop relying on guesswork and customer declarations, which often diverge from their actual feelings. The article employs the metaphor of the elephant and the rider to explain the dominance of unconscious impulses over the rational justification of decisions. Modern technologies allow for the uncovering of cracks in communication, where an organization's rational arguments are perceived as a lack of empathy. This is a shift from the aristocracy of data to universal access to knowledge about human cognition, which compels creators to take greater responsibility for the designed architecture of stimuli.