When the Buyer Is an Agent: Preparing Your Site and Funnel for AI Agents That Browse and Fill Forms
Peter JackmanA growing share of B2B research is no longer done by a person clicking through your site. It is done by an AI agent acting on a buyer's instructions: reading your pricing page, shortlisting you agains
A growing share of B2B research is no longer done by a person clicking through your site. It is done by an AI agent acting on a buyer's instructions: reading your pricing page, shortlisting you against competitors, filling in your demo-request form — and, in Google's case, literally phoning your business to ask about pricing and availability. If your funnel silently breaks when the visitor is an a
What this covers
- The buyer's agent is already here — and it's verified, not hype
- Layer 1: Can an agent physically traverse your funnel?
- Forms: labels, autocomplete attributes and error messages
- Multi-step wizards
- CAPTCHAs and anti-bot friction: the real trade-off
This is a technical summary. The full guide — with the tables and worked examples — is on our site: *When the Buyer Is an Agent: Preparing Your Site and Funnel for AI Agents That Browse and Fill Forms*.
Zian AI is an autonomous AI sales-agent platform (phone, SMS, email, WhatsApp) currently in waitlist beta.