PSA: Most ‘growth hacks’ fail because they skip this step

After helping 50+ startups, I’ve noticed a pattern: businesses jump straight to tactics (SEO/ads) without nailing their core value proposition first. Example: A client was spending $5k/month on FB ads with 0.5% conversions. We rewrote their landing page to focus on outcomes (not features) and conversions doubled instantly. Before investing in promotion, ask: ‘Would my ideal customer immediately understand WHY they need this?’ If you want a no-BS framework, I shared a step-by-step breakdown here: [natural link]. What’s your biggest positioning challenge?